I build things
worth caring
about.
Product strategist and design thinker with a knack for translating complex problems into elegant, data-informed experiences. Currently on a career break, building apps, launching brands, and figuring things out one experiment at a time.
Get in touchAlfie & Tara
Our story began simply as my best friend and I were navigating the joyful, chaotic world of becoming new pet parents together. We wanted to dress them in something that matched how we felt about them: with love, intention, and a little bit of flair. Our endless search for the absolute best for our companions sparked the creation of this brand.
❤️ We believe that every pet deserves a chance to feel safe and cherished, whether they are sleeping in your home or waiting for one. That is why 10% of all our proceeds go toward feeding, sheltering, and caring for rescue dogs in need.
Apps that solve real
problems
Pause
A voice-first mindfulness journaling app that helps you slow down, reflect, and process your thoughts through guided spoken prompts. Built with the belief that speaking your mind is more honest than typing it.
View on App Store
Love Doodle
Send hand-drawn doodles straight to your partner's home screen widget. No filters, no feeds, just raw, playful expression delivered the moment you draw it. A little love note that lives on their phone.
View on App Store
Instameals
Extracts structured recipes from Instagram reels and posts. No more screenshots of ingredient lists or rewatching videos while cooking. Paste the link, get a clean recipe card with ingredients, steps, and timings.
View on App Store
The journey so far
Building AI-powered apps (Pause, Love Doodle, Instameals) scaled to 150+ users. Launched Alfie & Tara, a D2C premium pet care brand. Created dogfoodme.com, a community platform for product feedback.
Led the product roadmap for Growth for Health vertical → Launched cohort-based dynamic landing pages to boost conversion by 4% → Revamped the renewals journey to boost conversion by 3%. Led Travel vertical (International Travel Insurance, Visa Assistance & Annual Travel Pass) from scratch into a ₹50 Cr business with 35% lead-to-sale and ~130% YoY growth. Conceptualised "Zero Risk Purchase", now an ACKO moonshot project with 100+ merchants and 7% conversion improvement for partners.
Scaled tele-consultation platform: 30% growth in 4 months, NPS from 55 to 70. Improved order fulfilment rate by ~40%.
Sourced & screened 150+ companies. Shortlisted 3 for investment committee, leading to a $1M deal in Drishti.
Offered a lifetime membership of Golden Key International Honour Society. This membership is offered to the top 5% scorers of Delhi University.
Have a product or design
challenge? Let's talk.
I'm open to collaborating on product strategy, UX thinking, and building things from zero to one. If you have an interesting problem, I'd love to hear about it.